An Easy Rule to Use When You Introduce People
(Page 22)

You're at a business cocktail party, talking with a colleague. You see your client coming towards you. Whom do you name first in the introduction? What happens when your boss approaches?

The rule is easy to remember. Rank is more important than gender. Say the name of the person with the most authority or importance first. For example, "Steve Jones, (your client), this is Jane White, my colleague." Remember that clients may not fit into your company hierarchy, but they are certainly very important. When introducing your boss, you can say, "Mr. Smith, I'd like you to meet Jane White."

If you are not sure who has more importance, you can fall back on tradition. Say the name of the older person, or the woman, first. For example, "Steve Forty, this is Bill Thirty," or "Jane, this is Steve."

Remember to look at each person as you make the introduction. First look at the person with higher authority. Then look at the other person you are introducing.

Golden Nugget 5: Say the name of the most honored person first in business introductions. Remember that the client is always the most important person in a business relationship.

A Simple Way to Ensure That You are Always Dressed Well
(Page 58)

How can you look and feel your best at all times? The secret lies in two small words: "Quality counts". If you buy the best quality clothes you can afford you will feel great every time you wear them.

To find out if you are buying quality, look at the fabric. A suit that is 100% wool will wear better and last longer than a suit made of polyester, or a blend of materials. Cotton or silk shirts look and feel better than acrylic blends. When you wear cheap fibers they crease more easily and cling to your body. They will not have a smooth appearance. Good quality clothing is an investment. It is one you won't regret because the items will last longer, need less maintenance, and look better.

It's better to invest in one classic, good quality suit or jacket than several inexpensive outfits. When you wear clothing made from quality fiber you feel better. When you feel great in your clothes, you project confidence

How to Prepare So Your Networking Event Will Be a Success
(Page 93)

You'll be more successful at a networking event if you define your objectives before you go. For example, you may want to meet someone in the printing business, a new supplier for your company, or five new potential clients.

Before the function, find out who will be present and get information about them. Your knowledge will impress them.

Plan your wardrobe and accessories in advance. Think about adding an eye-catching accessory, such as an unusual tie, watch, or pin, as a conversation starter.

Plan to spend five to ten minutes with each person you meet. When you find someone you want to know better, set up a meeting. Then move on to talk to someone new.

Tip: If the event is after work and you are ravenous, eat something before you arrive. If this is impossible, sit down and eat for a few minutes when you arrive, then get up and circulate. Don't try to talk to people while you're filling up. Remember, the purpose of networking is to make contacts. That's why it's called "network", not "net-sit" or "net-eat".

How Bad Telephone Messages Can Leave You Scratching Your Head
(Page 123)

Imagine receiving a message like this: This is Rita Menxlxlxlx… Please call me at 613- 835-mbmbm. What makes this message difficult to get?

1. The last name is mumbled and said too quickly. You know your own name, but other people don't. It's important to say your name clearly and slowly. If your name is unusual or difficult to pronounce, spell it.

2. The phone number is said too quickly. People can't write down your name and 10 digits if you say them at break-neck speed. This is all new information to them.

3. It is only said once. If the person you are calling doesn't know you, repeat your name again at the end of the message. Repeat your telephone number. The receiver will be grateful not to have to re-listen to your message several times to get the information.

Goldman Smythe & Associates

Tel: (514) 336-4339 Toll free: 1 877 462-4384 Fax: (514) 336-9805

Address: 2216 Mediterranean Street, Montreal, QC, Canada H4R 3B1

E-mail: Lynda@impressforsuccess.com

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